Insound Popping Up in Soho

Photo: 201 Mulberry, PropertyShark

The Real Deal reports that online music store InSound will open a three-day brick-and-mortar shop at 201 Mulberry Street, known as the Open House Gallery. From he store will sell "turntables, silk-screened posters, T-shirts, headphones, vinyl and music accessories" and DJs will spin in the 4,500-square-foot space.

This is a nice reversal of current record store trends (Virgin Megastore on Union Square is now a Nordstrom, Duane Reade and, soon, a Citibank; Tower Records is a gym), and it's too bad the store will only be around for a few days. Pop-ups have become pretty popular in the wake of the real estate crash and subsequent surge in retail space vacancies, and landlords have been known to donate space to art groups, but music efforts usually have some sort of retail component.

I'll probably stop by the place and snap some photos when it goes up, stay tuned.