Tuesday, September 14, 2010

Sleigh Bells Sell Cars

"Complete opposites in complete harmony" begins Honda's new ad, which features rather-hyped Sleigh Bells' "Riot Rhythm." Then there's a muscular vroom-and-drum combo and a few high notes from Alexis Krauss, echoing the idea. Definitely one of the softer moments on their album Treats, but in retrospect, there's plenty of potential jingles in that album. And while this isn't that significant of a milestone of success for the band (that would probably be, uh, this), it's just another example of how prevalent licensing has become. I don't think it's a good thing, or a bad thing, it's just a thing.

[Stereogum via Prefix]

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