Friday, October 08, 2010

Apple, Majors Contemplating Subscription Service

The Post reports (via Reuters) that Apple is in talks with the major labels about setting up a subscription service, which would charge users around $10 to $15 per month for unlimited access to songs. Music executives said that they support the idea, particularly in the wake of the European service Spotify's presence on the new Windows 7 Phone. The story also mentions that online album sales are actually up, but singles have been flat, and labels are, of course, desperate for more revenue.

I'm curious how this would work in conjunction with iTunes, and while streaming is a great marketing tool, it's very questionable whether it represents a reliable income source. Would you pay?

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